TAG Heuer Alter Ego

About the Alter Ego

The 1990s were an era known for the rise of the modern “do-it-all” woman, and the TAG Heuer Alter Ego is a manifestation of this pro-female movement. Launched in 1999, the Alter Ego features a sleek stainless steel case that seamlessly integrates with the bracelet, creating a flowing and elegant silhouette. Devoid of numerals, its minimalist dial emphasizes sophistication through suave simplicity. The Alter Ego is as powerful as it is striking, featuring a quartz movement that provides reliable timekeeping and approximately two years of battery life. This magnificent model also features a concealed crown, giving off an appearance that is equal parts demigoddess and demure—think Wonder Woman vs. Diana Prince—to match its wearer. With water resistance up to 100 meters, it’s just as ideal for everyday wear as it is for any heroic adventures above or below sea level.