TAG Heuer Monaco

About the Monaco

The unparalleled TAG Heuer Monaco is one of the world's most recognizable watches. Introduced in 1969, the Monaco was revolutionary for its square case shape, which was a departure from the round cases that were prevalent at the time. This distinctive feature, along with its rugged build and chronograph functions (on many models), has made the Monaco a legendary timepiece. Water-resistant up to 100 meters, it's a watch built for only the most special of special occasions even though it is still suitable for everyday wear. Powered by both quartz and automatic movements, the collection offers something for watch collectors of every level. The TAG Heuer Monaco gained worldwide fame after being worn by Steve McQueen in the 1971 film "Le Mans" and solidified the Monaco's status as a symbol of cool and rebellion. TAG Heuer has further elevated the Monaco's legacy with coveted limited editions featuring unique designs and materials. The collection has evolved over the years, offering a variety of models, including the Monaco Gulf, Monaco Bamford and Monaco Heuer 02 that embody the high-roller Monte Carlo lifestyle of the Formula One circuit’s most famous host country.