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The TUDOR trademark was registered in 1926 for Rolex founder Hans Wilsdorf, who fully acquired it in 1936 and launched Montres Tudor SA in 1946. Offering Rolex quality at a more accessible price, TUDOR became a favorite among military and professional divers, including the French Navy in the 1970s. The TUDOR Submariner saw action with the French Marine Nationale and US Navy SEALs. The Black Bay series is its most iconic line, while models like the Pelagos and Chrono highlight the brand’s innovation. The partnership with Inter Miami CF alongside celebrity endorsements like David Beckham and Lady Gaga, further enhances the brand's appeal, connecting it with a broad and diverse audience.
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